Category Archives: Search Engine Optimization (SEO)

Click Through Rate Optimization

Top rankings in search engine result pages (SERPs) are always not a good indicator to judge the way your web pages perform. Sometime, even top rankings don’t guarantee more visitors to the site and this is where the concept of click through rate (CTR) comes into effect. The higher the CRT, the more the traffic

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While it’s true that SEO is important for the online success of any business and it is capable of boosting online presence and search engine rankings, we should also not forget the role user experience (UX).   After all, you just can’t build a successful business unless you give visitors a great website experience or

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