Category Archives: eCommerce SEO

Holiday Shopping Trends 2021

In 2020, more than 40% of all holiday shopping took place online, as per Google. The figures are expected to go up further in 2021 as more buyers are now using smartphones for their purchase. As the holiday season is upon us, you need a viable digital marketing strategy to make a connect with customers

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eCommerce SEO

eCommerce sites are considered among the toughest to optimize for SEO. Unlike conventional sites or landing pages or articles, online stores often don’t respond to optimization efforts in the way you generally anticipate.   But this does not mean you should stop finding ways to improve the visibility and ranking of your shop in search

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Direct Selling to Customers

We know how brands have traditionally been selling. We know they don’t reach directly to consumers. Rather, they leverage distributors to reach shops. They sell to big retailers directly. This model has been flourishing for ages, or at least for decades.   Is this model still viable? Not really, at least not in the same

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