Monthly Archives: September 2020

There was a time when the marketing budget of most brands ignored social media spending. The scenario is completely changed now as brands, big and small alike, can’t ignore these networks.   The budgetary allocation is set to zoom up to a whopping 20% in next few years, which speaks volume about the rising popularity

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Direct Selling to Customers

We know how brands have traditionally been selling. We know they don’t reach directly to consumers. Rather, they leverage distributors to reach shops. They sell to big retailers directly. This model has been flourishing for ages, or at least for decades.   Is this model still viable? Not really, at least not in the same

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Must-Have Promotion Tools

Content is important for lead generation. It’s also important for creating awareness among your target audience.   So, be it your website blog or social network presence, you will need content and that too, quality one at that. Without content, your messages and brands ideas will fail to reach to your potential customers.   More

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